Filimonau V 1

1. Going against the herd: how to be a vegan in a patriarchal, meat-centric society
2. Women entrepreneurs in tourism in a time of a life event crisis
3. Conquering heights, challenging norms: the motives and experiences of elite female climbers in a patriarchal society
4. When the mountains call: Exploring mountaineering motivations through the lens of the calling theory
5. Generation Alpha and family business: a perspective article
6. Unpacking motivations for travel amid the turbulence of the initial COVID-19 pandemic shock
7. Power Relations in Tourism Public Private Partnerships of a Transitional Economy
8. The effect of employee based brand equity on customer experience in multinational chain hotels
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