Pleshko Lp 1

1. Can entrepreneurial marketing compensate for late market entry? A moderated mediation analysis
2. Using Direct Observation to Examine the Relationship between Smoking and Consumption Patterns in a Middle Eastern Food Services Setting
3. Gender and age as moderators in the satisfaction-loyalty nexus: insights from franchise restaurant brands in Kuwait
4. Modeling the Relationship between Time-in-Market and Market Share for Casual-Dining Chains in the Kuwait Market
5. The Explanatory Mechanisms Underlying the Double Jeopardy Phenomenon in Fast-Food Retailing
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