Parameterization of manipulative media discourse: possibilities and problems of automatic diagnosis
Shakenova M. Tashimkhanova D. Shaikova G. Ospanova U. Popovich O.
1 June 2024Oxford University Press
Digital Scholarship in the Humanities
2024#39Issue 2746 - 755 pp.
The issue of quantitative measurement and automatic processing is a significant problem in determining the markers of the manipulative potential of media texts, since linguistic indicators are the basis of machine parameterization. The purpose of the research is to analyse the possibilities of the main language parameters of the manipulativeness of media discourse, which can be identified using machine learning. To achieve the research goals, the following methods were used: system, content analysis, computer modelling, and comparative. The results of the article determined that such language indicators as use of the subjunctive mood of verbs, capital letters, high frequency of use of the ‘not’ particle, punctuation marks, questions, or exclamations of a rhetorical nature, use of quotation marks for the purpose of irony, double negative sentences, use of the word ‘no’, and verbal structures calling to action act as computer classification parameters. In order to cover the above purpose, PYTHON software was implemented that allowed texts to be analysed and visualized in algorithmic and lexical-vocabulary ways. In addition, it was determined that by integrating the PYTHON tool, it became possible to use language transformation markers that formed linguistic patterns in the analysed text. The list of parameters for diagnosing manipulative texts is non-exhaustive, which emphasizes the possibility of machine measurement of the manipulative component of mass media discourse.
automatic processing , language parameters of manipulativeness , machine learning , media texts , syntactic schemes
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Department of Russian Language and Literature, Mukhtar Auezov South Kazakhstan University, Shymkent, Kazakhstan
Department of Theoretical and Applied Linguistics, L.N. Gumilyov Eurasian National University, Astana, Kazakhstan
Department of Trilingualism, Toraighyrov University, Pavlodar, Kazakhstan
Department for Applied Research and Developments, ‘Taldau’ National Center for Research and Evaluation in Education after A. Baitursynuly, Astana, Kazakhstan
Department of Regional Studies, L.N. Gumilyov Eurasian National University, Astana, Kazakhstan
Department of Philology, Toraighyrov University, Pavlodar, Kazakhstan
Department of Russian Language and Literature
Department of Theoretical and Applied Linguistics
Department of Trilingualism
Department for Applied Research and Developments
Department of Regional Studies
Department of Philology
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