The Degree of Environmental Risk and Attractiveness as a Criterion for Visiting a Tourist Destination
Petrović M.D. Milovanović I. Gajić T. Kholina V.N. Vujičić M. Blešić I. Đoković F. Radovanović M.M. Ćurčić N.B. Rahmat A.F. Muzdybayeva K. Kubesova G. Koshkimbayeva U. Dávid L.D.
October 2023Multidisciplinary Digital Publishing Institute (MDPI)
Sustainability (Switzerland)
2023#15Issue 19
In recent years, more and more attention has been paid to the behavior of tourists and their intention to choose a destination based on various factors. The goal of this research was to determine to what extent environmental risks and the attractiveness of the destination influence the choice of destination and the behavior of tourists. Furthermore, the goal was to determine the influence of psychological groups of tourists on their decision to choose a tourist destination using three psychographic techniques: BFI-10 (Big Five Inventories), AIO (Activities, Interests, and Opinions), and VALS 2 (Values and Lifestyle), and a freely determined six-level scale of risk and tourist attractiveness of imagined destinations. Analyzing the results obtained through the structural modeling-path analysis model, it was determined that tourists grouped in almost all psychographic orientations, resulting from lifestyles, negatively perceive destinations with a high degree of risk and attractiveness, while, with the VALS 2 technique, only members of the action orientation tend to accept ecologically risky destinations. Despite the fact that many studies have looked at how tourists perceive various risks and behave, it is still uncommon to use an integrated approach that considers the simultaneous application of several psychological tests and a unique method of gathering responses from travelers by presenting them with descriptively imagined destinations that differ in their levels of environmental risk and tourist appeal. As a result, this study can provide a conceptual framework for theoretical and practical implications for improved risk management strategies in a specific travel destination and in areas vulnerable to environmental hazards, as well as for completing knowledge about traveler behavior in risky destinations.
attractiveness of the destination , environmental risk , lifestyle , psychographic orientation , tourist behavior
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Geographical Institute “Jovan Cvijić” SASA, Belgrade, 11000, Serbia
Department of Regional Economics and Geography, Faculty of Economics, Peoples’ Friendship University of Russia, RUDN University, Moscow, 117198, Russian Federation
Department of Psychology, Faculty of Philosophy, University of Novi Sad, Novi Sad, 21000, Serbia
Department of Geography, Tourism and Hotel Management, Faculty of Sciences, Univeristy of Novi Sad, Novi Sad, 21000, Serbia
College of Organizational Studies–EDUKA, Belgrade, 11000, Serbia
Doctoral School of Economic and Regional Science, Hungarian University of Agriculture and Life Sciences 5 (MATE), Gödöllő, HU-2100, Hungary
Department of Geography and Ecology, Institute of Natural Sciences and Geography, Abai Kazakh National Pedagogical University, Almaty, 050010, Kazakhstan
Faculty of History, K. Zhubanov Aktobe Regional University, Aliya Moldagulova Avenue 34, Aktobe, 030000, Kazakhstan
Faculty of Geography and Environmental Sciences, Al-Farabi Kazakh National University, Al-Farabi Ave. 71, Almaty, 050040, Kazakhstan
Department of Tourism and Hospitality, Faculty of Economics and Business, John von Neumann University, Kecskemét, HU-6000, Hungary
Department of Sustainable Tourism, Institute of Rural Development and Sustainable Economy, Hungarian University of Agriculture and Life Sciences (MATE), Gödöllő, HU-2100, Hungary
Geographical Institute “Jovan Cvijić” SASA
Department of Regional Economics and Geography
Department of Psychology
Department of Geography
College of Organizational Studies–EDUKA
Doctoral School of Economic and Regional Science
Department of Geography and Ecology
Faculty of History
Faculty of Geography and Environmental Sciences
Department of Tourism and Hospitality
Department of Sustainable Tourism
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