Linguocognitive aspect of the frame “matchmaking” in Chinese and Kazakh cultures
Nurzhaubek A. Kalibekuly T. Jeldybayeva R. Tursynali Z. Sabirova M.
1 September 2025Walter de Gruyter GmbH
Global Chinese
2025#11Issue 2345 - 367 pp.
The present paper is devoted to the study of the linguocognitive aspect of the frame ‘matchmaking’ in Kazakh and Chinese cultures in order to identify the peculiarities of cognitive structuring of this frame and analyse its influence on the perception of the marriage ceremony by the speakers of these cultures. In this article, the following methods were used: lexicographic and lexical analysis and questionnaire survey. The results of the study showed that in both cultures, the frame ‘matchmaking’ serves as a cognitive model that determines the behavioural and emotional expectations of the participants, contributing to the coherence of their actions and the formation of social consensus. In Kazakh culture, the frame emphasizes the importance of mutual consent and social agreements, whereas in Chinese culture the emphasis is on observing rituals, astrological alignment and demonstrating respect for elders and ancestors. The matchmaking frame upholds cultural norms and traditions and enshrines specific social roles such as matchmakers (mediators), the receiving party (bride’s family) and the applicant party (groom’s family), each with unique cognitive functions and meaning in the ritual. In the Chinese context, the function of astrologers and elders, who play an important role in making final decisions about marriage, is added.
Chinese culture , cultural norms , ethnocultural models , Kazakh culture , marriage rites , social roles
Text of the article Перейти на текст статьи
Department of Translation of Oriental Languages, Kazakh Ablai Khan University of International Relations and World Languages, Almaty, Kazakhstan
Department of Theory of Foreign Philology, Kazakh Ablai Khan University of International Relations and World Languages, Almaty, Kazakhstan
Kazakh Ablai Khan University of International Relations and World Languages, 302893, Almaty, Kazakhstan
Department of Translation of Oriental Languages
Department of Theory of Foreign Philology
Kazakh Ablai Khan University of International Relations and World Languages
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026