ANALYZING THE INFLUENCE OF HYGIENIC AND MOTIVATING FACTORS ON EMPLOYEE PERFORMANCE: INSIGHTS OF UNIVERSITYS HRM PRACTICES AND INDUSTRY SETTINGS

Kudaibergenov Z. Bolatova B. Kurmanalina A. Balginova K.
2024 Institute of Eastern Europe and Central Asia

Journal of Eastern European and Central Asian Research
2024 #11 Issue 2 202 - 217 pp.

Many contemporary HRM systems have been developed based on motivation theories. Herzbergs theory of motivation serves as a methodology for examining and constructing motivation systems within organizations. This study aims to uncover the relationship between respondents descriptive characteristics and hygienic/motivating factors and their impact on employee performance in the university and the industry. Employing a questionnaire method and utilizing Likerts 5-point scale for assessment, the authors collected, coded, and analyzed data using the SPSS Statistics Program. The study establishes the influence of hygienic and motivating factors on employee performance. When the hygienic factor increases by one unit, university employees performance decreases by 0.239 units. In industry, it decreases by 0.085. Both research subjects showcase a direct relationship between performance and motivating factors, demonstrating a positive correlation. When the motivating factors see an increase of one unit, university employees performance likewise increases by 0.643 units. In the Industry context, this rise in motivation corresponds to a 0.245 unit increase. Within the two-factor theory framework, both factors are deemed significant for employees, yet providing motivating factors is considered more crucial. Enhanced motivation through equitable and adequate stimuli practices corresponds to increased employee performance.

HRM practices , human resources management , hygienic and motivating factors , motivation , performance , university

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K.Zhubanov Aktobe Regional University, Aktobe, Kazakhstan
Khoja Akhmet Yassawi International Kazakh-Turkish University, Turkistan, Kazakhstan

K.Zhubanov Aktobe Regional University
Khoja Akhmet Yassawi International Kazakh-Turkish University

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