Strategy and Tactics of Communication in Fairy Tale Discourse
Zhetessova Z. Issakova S. Issakova A. Yessenova K. Ozgambayeva R. Ismailova F.
2025Hacettepe University
Eurasian Journal of Applied Linguistics
2025#11Issue 1118 - 128 pp.
The anthropocentric direction of modern linguistic research is of particular interest when studying animal tales. It highlights the importance of considering specific categories of verbal signs that shape ethnocultural marking and the worldview characteristics of an ethnic group. This study aimed to analyze animal tales using animalistic vocabulary while taking into account various speech tactic indicators. This process employs various manipulative mechanisms of communicative strategies. Axiomatic, content analysis, and hypothetic-deductive methods were used to achieve the research objectives. Various stories and fairy tales with animalistic linguistic units were studied. It was established that most speech processes in fairy tales are reflected in the dialogues. Findings reveal that the main conflict of fairy tale discourse is the confrontation between heroes. It is filled with elements of dualism good-evil, which is most vividly manifested in the interactions of characters such as the fox and the wolf. It was established that the tactics of deception, intimidation, and coercion prevail in the speech behavior of the characters in folk animal tales, while simultaneously highlighting the character traits of each participant in the conversation. They influence the emotional state of the interlocutor through compliments and appropriate forms of address, achieving their initial goal of communication. The study implies that fairy tale discourse transmits the cultural and value orientations of people through the use of various strategies and tactics, paying special attention to the conflicts and problems that accompany society. The practical significance lies in the use of the results by specialists in linguistics, language studies, and philology.
Characters , Communicative Act , Dialogue , Manipulation , Speech Behavior
Text of the article Перейти на текст статьи
Theoretical and Applied Linguistics Department, K. Zhubanov Aktobe Regional University, Aktobe, Kazakhstan
Kazakh Philology Department, Caspian University of Technologies and Engineering Named After Sh. Yessenov, Aktau, Kazakhstan
Kazakh Language Theory and Methodical Teaching Department, Abai Kazakh National Pedagogical University, Almaty, Kazakhstan
Faculty of Education Caspian University of Technologies and Engineering Named After Sh. Yessenov, Aktau, Kazakhstan
Foreign Languages Department, Abai Kazakh National Pedagogical University, Almaty, Kazakhstan
Theoretical and Applied Linguistics Department
Kazakh Philology Department
Kazakh Language Theory and Methodical Teaching Department
Faculty of Education Caspian University of Technologies and Engineering Named After Sh. Yessenov
Foreign Languages Department
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026