Artificial Intelligence and Journalistic Ethics: A Comparative Analysis of AI-Generated Content and Traditional Journalism
Zhaxylykbayeva R. Burkitbayeva A. Zhakhyp B. Kabylgazina K. Ashirbekova G.
September 2025Multidisciplinary Digital Publishing Institute (MDPI)
Journalism and Media
2025#6Issue 3
This article presents a comparative study of content generated by artificial intelligence (AI) and articles authored by professional journalists, focusing on the perspective of a Kazakhstani audience. The analysis was conducted based on several key criteria, including the structure of the article, writing style, factual accuracy, citation of sources, and completeness of the information. The study spans a variety of topics, such as politics, economics, law, sports, education, and social issues. The results indicate that AI-generated articles tend to exhibit greater structural clarity and neutrality. On the other hand, articles written by journalists score higher in terms of factual accuracy, analytical depth, and the use of verified sources. Furthermore, the research explores the significance of journalistic ethics in ensuring transparency and information completeness in content production. Ultimately, the findings emphasize the importance of upholding rigorous journalistic standards when integrating AI into media practices.
artificial intelligence , comparative analysis , factual accuracy , generative AI , journalism , journalistic ethics , Kazakhstan , objectivity , professional journalist
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Department of Press and Electronic Media, Faculty of Journalism, Al-Farabi Kazakh National University, Almaty, 050040, Kazakhstan
Faculty of Journalism and Political Science, L.N. Gumilyov Eurasian National University, Astana, 010008, Kazakhstan
Department of Press and Electronic Media
Faculty of Journalism and Political Science
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