Development and problems of the national journalistic model of Kazakhstan, considering social, ethical, managerial, and marketing mechanisms of the media environment

Zhaksylyk A. Togtarbay B. Auyesbay K. Shoiymbekova B. Tolemissova Z.
2025 Routledge

Atlantic Journal of Communication
2025 #33 Issue 1 121 - 134 pp.

Journalistic activity in Kazakhstan is a complex system that occupies an important place in the development and promotion of a national modernized model of public consciousness. The purpose of the study is to analyze the features of the development of the communicative model of the periodical press of Kazakhstan. The following methods were used to achieve the objectives: systematization, survey, and comparative. The results of the study determined that journalistic activity manifests itself in both professional and civil contexts, while outlining the saturation of content on the Internet. The survey of correspondents and journalists determined that the most influential topic that forms the public consciousness of Kazakhs is politics. Due to the active promotion of innovative technologies and the Internet, the media market is overflowing with various information, including fake, which negatively affects the consciousness of society. In order to effectively create a national model of society, representatives of the mass media must adhere to the principles of ethics, and actively promote the fight against fake information together with government agencies and society. The practical significance lies in the use of the results of the study by academics and specialists in journalism and communication.

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Department of Teleradio and Public Relations, L.N. Gumilyov, Eurasian National University, Astana, Kazakhstan
Department of Printing and Publishing, L.N. Gumilyov Eurasian National University, Astana, Kazakhstan
Department of Journalism, Al-Farabi Kazakh National University, Almaty, Kazakhstan

Department of Teleradio and Public Relations
Department of Printing and Publishing
Department of Journalism

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