Gaining Ground: How Technology Fuels Hotel Competitiveness-A Systematic Review of the Literature
Yolcu S. Şahin A. Dirsehan T.
2025Routledge
Tourism Planning and Development
2025
This study explores the transformative role of technology in enhancing competitiveness in the hotel industry through bibliometric and cluster analysis. A systematic literature review following PRISMA guidelines was conducted, supported by bibliometric analysis using Biblioshiny and cluster visualization with VOSviewer. The findings reveal six key thematic clusters, emphasizing how technology improves operational efficiency, digitalization strategies, sustainability, performance management, and personalized services. These clusters highlight the strategic role of technology in driving customer satisfaction, optimizing revenue, and enabling data-driven decision-making. The study primarily relies on peer-reviewed journal publications, which may limit insights from industry reports and practitioner perspectives. By offering a strategic framework, this research aligns with the journal’s focus on competitiveness, demonstrating how digital transformation fosters differentiation, efficiency, and long-term market positioning in the hospitality sector.
Competitiveness , digital transformation , hotel technology , operational efficiency , sustainability
Text of the article Перейти на текст статьи
School of Management, Almaty Management University, Almaty, Kazakhstan
Institute of Social Sciences, Marmara University, İstanbul, Turkey
Faculty of Business Administration, Marmara University, Istanbul, Turkey
Erasmus School of Social and Behavioural Sciences, Rotterdam, Netherlands
LDE Centre for BOLD Cities, Rotterdam, Netherlands
School of Management
Institute of Social Sciences
Faculty of Business Administration
Erasmus School of Social and Behavioural Sciences
LDE Centre for BOLD Cities
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026