ASSESSMENT OF THE READINESS OF THE TOURISM INDUSTRY IN THE PAVLODAR REGION FOR THE IMPLEMENTATION OF SUSTAINABLE TOURISM
Yessimova D. Faurat A. Belyy A. Yessim A. Novikova A. Olshanskaya M. Safarov R. Bilalov B. Bumbak S.-V.
2024Editura Universitatii din Oradea
Geojournal of Tourism and Geosites
2024#54967 - 976 pp.
Prior to the integration of sustainable development principles into the tourism industry of Pavlodar region, it is essential to assess the current situation and the readiness of the sector participants to implement them. This requires exploring international standards of sustainable tourism and adapting them for evaluation by managers, entrepreneurs, local communities and tourists. For this purpose, questionnaires were developed based on the sustainability criteria approved by the Global Sustainable Tourism Council (GSTC), including the assessment of sustainable management, social and environmental sustainability. The questionnaire results informed SWOT analysis that identified lack of awareness and motivation among industry participants to implement sustainable tourism due to additional costs, climate constraints and lack of government support. The environmentalism of the destinations and the government’s investment policy were identified among the strengths.
Pavlodar region , sustainable development , sustainable tourism , tourism industry
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Toraighyrov University, Department of Geography and Tourism, Pavlodar, Kazakhstan
L.N. Gumilyov Eurasian National University, Department of Tourism, Astana, Kazakhstan
Institute for Climate Protection, Energy and Mobility (IKEM), Berlin, Germany
AvantGarde Group, Bratislava, Slovakia
L.N. Gumilyov Eurasian National University, Faculty of Natural Sciences, Astana, Kazakhstan
Azerbaijan Tourism and Management University, Tourism and Hospitality Faculty, Baku, Azerbaijan
Babeș-Bolyai University, Faculty of Geography, Sighetu Marmației Extention, Sighetu Marmației, Romania
Toraighyrov University
L.N. Gumilyov Eurasian National University
Institute for Climate Protection
AvantGarde Group
L.N. Gumilyov Eurasian National University
Azerbaijan Tourism and Management University
Babeș-Bolyai University
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