The phenomenon of “gastics” in intercultural communication
EL FENÓMENO DE LOS “GASTICS” EN LA COMUNICACIÓN INTERCULTURAL
Yerzhanova F. Onalbayeva A. Mussabekova U. Ibraeva Z.
2025Departamento de Periodismo I de la Universidad de Sevilla.
IC Revista Cientifica de Informacion y Comunicacion
2025Issue 22227 - 253 pp.
The purpose of this study was to explore the symbolic and communicative functions of food as a means of intercultural interaction, as well as to determine how national gastronomic traditions influence the formation of cultural identity in the context of globalization. The study focused on the gastronomic practices of different countries, such as China, Korea, Japan, Turkey, Central Asia (Kazakhstan, Uzbekistan), Europe (Greece, Italy, Spain, France, Great Britain, Germany, Scandinavia, Ukraine) and the United States, and analysed how national dishes become symbols of cultural heritage and social interaction. The study examined the symbolic meaning of national and festive dishes in different cultures, as well as their role in rituals and social ties. Particular attention was paid to how globalization affects the spread of gastronomic traditions, adapting them to other cultures, and how the media and gastro-tourism contribute to the popularization of national dishes around the world. The analysis also covered the conflicts that can arise from cultural differences in food consumption and table behaviour and their impact on intercultural communication. The main findings of the study showed that food is an important tool for intercultural communication, as social ties are maintained, and cultural meanings are transmitted through shared meals. It was also found that gastronomic traditions play a significant role in preserving national identity, especially in the context of globalization, when traditional dishes are adapted to new cultural contexts. At the same time, the study highlighted the importance of media and gastro-tourism as a means of spreading knowledge about other cultures through food, which promotes cultural exchange and facilitates intercultural understanding.
anthropology , etiquette , gastro-culture , Intercultural dialogue , national dishes
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Abai Kazakh National Pedagogical University, Kazakhstan
Kazakh National Women’s Teacher Training University, Kazakhstan
Al-Farabi Kazakh National University, Kazakhstan
Abai Kazakh National Pedagogical University
Kazakh National Women’s Teacher Training University
Al-Farabi Kazakh National University
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