Exploring the New Role of Mythologems in Shaping National Identity and Digital Discourse in Kazakhstani Communications
Yergaliyeva S. Yergaliyev K. Sarybayeva B. Melnik N. Uaikhanova M. Assanbayeva E.
November 2024Lulu Press Inc
International Journal of Society, Culture and Language
2024#12Issue 3224 - 240 pp.
This study aims to conceptualize and scientifically substantiate the novel role of Kazakhstani mythologems in Internet comments, with a focus on their axiological aspects in digital discourse. A theoretical approach to the role of Internet mythologems as reflectors of cultural values and contributors to national discourse is compre-hensively disclosed. The analysis of materials enabled identifying three main types of mythologems (historical, cultural, and political). The methodological framework of scientific cognition, description, narrative, and linguo-cultural analysis enabled us to scientifically reinterpret mythological images and plots common in folk culture, identifying their specificity and differentiating their functions. The research results showed that historical mythologems (38.7%) connect current concerns with national history, instilling a sense of pride. Cultural mythologems (28.0%) strengthen identity, while political mythologems (33.3%) criticize the political landscape. This study has substantial scientific novelty, making a theoretical and practical contribution to the linguistic understanding of the digital discourse essence and demonstrating how national mythologems may impact cultural identity and public opinion.
Axiological features , Cultural identity , Digital discourse , Internet comments , Mythologems
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NJSC Toraighyrov University, Kazakhstan
Pavlodar Pedagogical University, Kazakhstan
Kemerovo State University, Russian Federation
NJSC Toraighyrov University
Pavlodar Pedagogical University
Kemerovo State University
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