Gender Stereotypes and Family Decision-Making: Comparative Study of Central Europe and Central Asia

Yanovskaya O. Lipovka A.
1 September 2022 Sciendo

Central European Management Journal
2022 #30 Issue 3 61 - 84 pp.

Purpose: The article aims to examine the impact of women’s decision-making power in families on their gender stereotypes about business executives in the promising but insufficiently explored regions of Central Europe (CE) and Central Asia (CA). Methodology: The study utilized multiple linear regression and Spearman’s correlation coefficients to analyze survey data (No=6,869) from Central European (Czech Republic, Hungary, Poland, and Slovakia) and Central Asian states (Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan). Findings: Central Asian women demonstrated stronger gender stereotypes about business executives compared to the Central European sample. Equally shared power in decision-making with a partner has a positive impact on weakening women’s gender stereotypes about top managers. Men’s unilateral decision-making correlates with their spouses’ higher gender bias, whereas independent women’s decisions do not reveal a relationship with their gender stereotypes. Research limitations: The study does not control respondents’ marital and mother’s status and excludes one of the Central Asian states, namely Turkmenistan. Research implications: Policymakers can use the present findings to forecast how familialist policies reproduce gender stereotypes and inhibit gender equality. The research complements the specificity of the vicious cycle linking gender roles and stereotypes in the context of CE and CA and expands the “family cage” phenomenon. Originality/value: First massive research on gender stereotypes about business executives embracing the Visegrad Group and four Central Asian states. The study discovers the internal aspect of family impact on women’s views of top managers that has been neglected before.

business executives , egalitarianism , family , traditionalism , Visegrád Group

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Independent Agency for Accreditation and Rating, Nur-Sultan, Kazakhstan
Almaty Management University, Almaty, Kazakhstan

Independent Agency for Accreditation and Rating
Almaty Management University

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