Can Social Networks Improve User Subjective Wellbeing Role of Passion and Personality Traits

Uddin A. Mahmood M. Ostrovskiy A. Hwang H.J.
July-August 2021 IGI Global

Journal of Global Information Management
2021 #29 Issue 4 53 - 77 pp.

Based on the tenets of the uses and gratifications theory (UGT) of media, this study investigates the impact of information gratifications on the subjective wellbeing of social network users in a central Asian country. Data from 244 adolescents were collected using a convenience sampling method. The study reveals the effect of information gratifications on subjective wellbeing, though this influence appears to be moderated by user habits in terms of passion and obsession toward social network use. Furthermore, personality traits have a significant moderating influence on the relationship between information gratifications and subjective wellbeing. Using the empirical findings, this study offers recommendations to mitigate the negative effects of social networks on users subjective wellbeing.

Information Gratifications , Personality Traits , Social Networks , Subjective Wellbeing , User Habits

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University of Chittagong, Bangladesh
KIMEP University, Kazakhstan
Sunway University, Malaysia

University of Chittagong
KIMEP University
Sunway University

10 лет помогаем публиковать статьи Международный издатель

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