Sustainable Hotel Development
Troyanskaya Aleksandrovna M. Nazhmidenovna D.G. Mizamgalievna A.E. Berstembayeva R. Gulmira B. Abdikarimova M. Niyazbekova S.
2021Allied Business Academies
Academy of Strategic Management Journal
2021#20Issue SpecialIssue21 - 16 pp.
Environmentally sound or green hotels – perspective business. Active transition to environmentally sound methods, involving protective attitude to natural resources, use of renewable energy sources and recycling, can increase the hotel revenue. Effective use of resources, improve human well-being and ensure social justice, stability with a significant decrease of ecological risks and perspective deterioration of the environment. Social responsibility of the hotels will lead not only to minimization of cost and to decrease the pressure on the environment, but also to consumer demand, which can pay more, to rest in eco-hotels. Hotels working with outdated technologies deliver devastating effect on the environment, however, in condition of stiff competition, risk to lose the opportunity to organize accommodation, and the main risk is to come to general global crisis. Today, the main competitive advantage of a hotel company is the implementation of green technologies and the sooner the hotels go on these technologies, will be better their situation on competitive market.
Ecology , Green Tourism , Hotels , Sustainable Development , Tourist , Vacation Spots
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Orenburg State University, Russian Federation
Kazakh University of Technology and Business, Kazakhstan
Atyrau State University, Kazakhstan
Kazakh University of Economics, Kazakhstan
Kokshetau University, Kazakhstan
Kazakh Academy Sport and Tourism, Kazakhstan
Financial University under the Government of the Russian Federation, Russian Federation
Moscow Witte University, Russian Federation
Orenburg State University
Kazakh University of Technology and Business
Atyrau State University
Kazakh University of Economics
Kokshetau University
Kazakh Academy Sport and Tourism
Financial University under the Government of the Russian Federation
Moscow Witte University
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