ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN)

Taipakova B.
2023 Editura Universitatii din Oradea

Geojournal of Tourism and Geosites
2023 #51 1600 - 1609 pp.

The purpose of this study is to research whether some factors of the development of MICE tourism influence each other in the capital of Kazakhstan.The author conducted a survey and analyzed the interaction of the effectiveness of interaction between the authorized government body and private organizations, the level destination marketing of development and number of experienced specialists. This study used the method of one-phase analysis of variance (ANOVA analysis), as well as the method of analyzing contingency tables (χ2 test of independence (Pearsons chi-squared test) using the SPSS program. The study sample includes 50 respondents directly related to the development of tourism in Astana city. The results of this analysis indicate that the number of experienced professionals in the field of MICE tourism development significantly influences the level of marketing development of a destination with a p-value of 0.010 < 0.05. The second result of the analysis showed that the number of experienced specialists in the field of MICE tourism development does not affect the effectiveness of interaction between the authorized state body and private organizations in the field of tourism with the p-value of 0.347 > 0.05. The following result of the analysis suggests that the effectiveness of interaction between the authorized government body and private organizations in the field of tourism does not affect the level of development of destination marketing, while the independence criterion χ2 with p-value 0.958 > 0.05.

destination marketing development , experienced specialists , MICE tourism , public private partnershi

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Eurasian National University, Tourism Department, Astana, Kazakhstan

Eurasian National University

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