The effect of gastronomy experience on destination loyalty in Kazakhstan
Tagmanov U. Ulema Ş. Ekinci Y.
2025Routledge
Anatolia
2025#36Issue 2452 - 471 pp.
The relationships gastronomy experience, gastronomy satisfaction, destination satisfaction, and destination loyalty have not been studied extensively. This study investigates the impact of gastronomy experience on gastronomy satisfaction, destination satisfaction, and attitudinal destination loyalty. Data were collected via a survey administered to 392 foreign tourists who had the opportunity to savour Kazakh cuisine. To analyse the data, a combination of explanatory and confirmatory factor analyses was employed. Additionally, the structural equation modelling approach was utilized to rigorously test the proposed hypotheses. Our investigation reveals robust and positive linkages between “gastronomy experience” and “gastronomy satisfaction,” as well as “destination satisfaction” and “loyalty.” Notably, “gastronomy satisfaction” exerts a more pronounced influence on “loyalty” than “destination satisfaction.”.
gastronomy experience , Gastronomy tourism , Kazakh culinary culture , Kazakhstan , loyalty
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Department of Hospitality, International University of Tourism and Hospitality, Turkestan, Kazakhstan
Faculty of Tourism Gastronomy and Culinary Arts, Sakarya University of Applied Sciences, Sakarya, Turkey
Department of Marketing, Faculty of Business and Law, University of Portsmouth, Portsmouth, United Kingdom
Department of Hospitality
Faculty of Tourism Gastronomy and Culinary Arts
Department of Marketing
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