CURRENT ISSUES OF HEALTH AND WELLNESS TOURISM BASED ON POPULATION HEALTH PRESERVATION IN EASTERN KAZAKHSTAN
Shyngysbaeva S. Saipov A. Aldasheva A. Ataeva G. Makhanova N. Cantürk E.
2023Editura Universitatii din Oradea
Geojournal of Tourism and Geosites
2023#49Issue 31144 - 1151 pp.
Research is aimed at elucidating the salient challenges impeding the maturation of the health and wellness tourism cluster within the Eastern Kazakhstan region. The inquiry encompasses findings from a customer survey conducted within the Eastern Kazakhstan Regions sanatorium resort visitors in Katon-Karagay District in 2022-2023. Significant attention is devoted to the natural-ecological, economic-infrastructure, and socio-cultural components constituting the tourist cluster are expounded upon. Quantitative analysis revealed therapeutic mineral baths for targeted activities and massage for complementary activities to be the most fitting activities in the regions sanatoriums. Satisfaction rates detected 98% for the quality of medical services, 95% for the professionalism of medical personnel, 90% for medical procedures, 88.9% for entertainment programs, and 68.9% for childrens activities. Critical challenges in medical and wellness tourism include insufficient accommodations for SPA and wellness, VIP segment tourists, and health-oriented tourist activities, including catering to children. The nation witnesses a promising landscape for the Katon-Karagay sanatorium-resort cluster, underscoring the imperative of establishing a public-private partnership and highlighting the need for a public-private partnership.
Eastern Kazakhstan region , Katon-Karagay , public-private partnership , sanatorium-resort complex , therapeutic and wellness tourism , tourist cluster
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L.N. Gumilyov Eaurasian National University, Faculty of Natural Sciences, Department of Physical and Economic Geography, Astana, Kazakhstan
Almaty Technological University, Faculty of Food Technologies, Almaty, Kazakhstan
L.N. Gumilyov Eurasian National University, Faculty of Natural Sciences, Astana, Kazakhstan
Al-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan
Dokuz Eylül University, Institute of Educational Sciences, Department of Turkish and Social Sciences, Geography Teaching Ph.D. Program, Izmir, Turkey
L.N. Gumilyov Eaurasian National University
Almaty Technological University
L.N. Gumilyov Eurasian National University
Al-Farabi Kazakh National University
Dokuz Eylül University
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