Manipulative Techniques in Media Texts: A Case Study of Russian-Language Media in Kazakhstan
Shakenova M.T. Aitmagambetova M.B.
2024Tsentr Nauchnykh i Obrazovatelnykh Proektov
Nauchnyi Dialog
2024#13Issue 3149 - 168 pp.
The article explores the methods of manipulation of consciousness in the mass media on the example of content analysis of Kazakhstan Russian-language sources. The authors reveal the concept of manipulation. Media manipulation is carried out at different levels-informational and emotionally expressive according to the two leading functions of the media lan-guage: information and impact. In accordance with this, the manipulation is realised at the level of information or expression. Examples of information manipulation through the ex-pansion of information about the described object by including additional, metacommu-nicative and modified information are given. Another level of manipulation in the media is emotional and expressive influence. Such manipulation is based on labelling, appealing to authority, the interests of ordinary people, appealing to values, traditions, the use of as-sociative binding, false comparisons, false al-ternatives, exploitation of slogans, conspiracy theories, myths, ridicule and other techniques. According to the authors, the use of media manipulation techniques generates cognitive ten-sion when understanding additional meaning, which leads to a change in the attitude, evalu-ation and emotional perception of information on the part of the audience.
emotional-expressive manipulation , informational manipulation , Kazakhstan , mass media , media discourse
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South Kazakhstan University named after M. Auezov, Shymkent, Kazakhstan
Public Foundation TAUAN, Pavlodar, Kazakhstan
South Kazakhstan University named after M. Auezov
Public Foundation TAUAN
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