APPLYING THE EXPERT METHOD TO DETERMINE A COMPANY’S STRATEGIC GOALS

Satybaldiyeva D. Mukhanova G. Tymbayeva Z. Tyshkanbayeva M. Bolatkyzy S.
2023 Silesian University of Technology

Transport Problems
2023 #18 Issue 2 123 - 132 pp.

The most important factor for the success of a company in today’s competitive environment is to have clearly defined goals. Objectives define what a company strives for, what it wants to achieve, and what it wants to realize in its activities. Clearly defined goals are necessary to ensure the sustainability and effectiveness of a company’s operations and the successful achievement of its desired results. This paper proposes an expert method for determining the strategic goals of a company. The experts ranked 24 strategic goals in terms of importance, and variance and coefficient of variation were then used to determine the consistency of the experts. As a result, 15 important strategic goals were identified of the 24 goals of the assessed transport company.

dispersion , expert assessment , strategic goals , variance

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Satbayev University, Satbayev 22A, Almaty, Kazakhstan

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