Political Media Discourse in the Post-Truth Era: A Cross-Linguistic Analysis of Rhetorical Strategies in Kazakh and English

Sadirova K. Agymedullayeva N. Yessenova K. Ismailova F. Imangazina A.
March 2025 Lulu Press Inc

International Journal of Society, Culture and Language
2025 #13 Issue 1 289 - 307 pp.

This article compares rhetorical strategies in Kazakh and English political media discourse from 2020 to 2023, focusing on crisis, national identity, and struggle frames. The Kazakh corpus underscores communal harmony, historical references, and moral obligations, weaving ancestry-related idioms and proverbs into calls for unity. By contrast, the English-language texts emphasize confrontation, direct criticism of named opponents, and strong emotional resonance. Both contexts show how leaders handle crises and shape public sentiment, yet the Kazakh approach favors collective responsibility, while the English approach encourages individual activism. Structural differences also appear in word choices, metaphors, and syntactic patterns, reflecting culturally specific attitudes toward power, tradition, and progress. Emotional appeals are common in each corpus, but their execution varies. The findings suggest that post-truth tendencies reshape discourse, but local values retain considerable influence on how politicians invoke solidarity, legitimacy, or moral authority. These findings sharpen cross-cultural understanding and open new avenues for comparative research.

Comparative linguistics , Media discourse analysis , Political rhetoric , Post-truth era , Rhetorical strategies

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K. Zhubanov Aktobe Regional University, Kazakhstan
Abai Kazakh National Pedagogical University, Kazakhstan
Almaty Humanitarian-Economic University, Kazakhstan

K. Zhubanov Aktobe Regional University
Abai Kazakh National Pedagogical University
Almaty Humanitarian-Economic University

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