The Role of TV Programmes in Developing Childrens Language Skills

Ryskulbek D. Moldagali B. Shoibekova G. Aulbekova Z. Ibraymova L.
14 August 2025 OpenED Network

Journal of Culture and Values in Education
2025 #8 Issue 2 124 - 138 pp.

This study aims to examines the impact of television programs in developing children’s language skills, with a focus on the deficiencies in the language used in TV programming. To explore these issues, the authors conducted a comprehensive survey across all regions of Kazakhstan and analysed the findings. Based on respondents’ feedback, the study identified primary challenges and drew conclusions grounded in scholarly perspectives. The survey addressed several aspects, including the language of childrens television programmes and its effect on linguistic development, childrens fluency in Kazakh, the extent to which media language conforms to linguistic norms, common speech deficiencies among children, and the amount of time children spend watching television. The survey involved 407 participants. Lexical deviations in childrens language were analysed using data from a social questionnaire completed by respondents. Conducted across diverse demographic and geographic regions, the survey results show the frequency and impact of various social factors contributing to lexical deviations, including childrens exposure to television. The study also highlighted the role of parents in fostering native language development (Kazakh) and confirmed that the surrounding environment – especially television – affects children’s adherence to lexical norms. The questionnaire was administered in the state language, with respondents given the opportunity to provide additional comments. Based on the findings, the study assessed the impact of television on childrens language development and proposed recommendations for linguistic, cultural, and social interventions.

language development , language deviation , linguistic norm , mother tongue , social factors , Television , television program

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Department of Theory and Methodology of Kazakh Linguistics, Kazakh National Womens Teacher Training University, Almaty, Kazakhstan
Abai Kazakh National Pedagogical University, Institute of Philology and Multilingual Education, Almaty, Kazakhstan
South Kazakhstan University, Shymkent, Kazakhstan

Department of Theory and Methodology of Kazakh Linguistics
Abai Kazakh National Pedagogical University
South Kazakhstan University

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