The impact of taxi drivers’ characteristics on the propensity to do business: Case study from a sharing economy


Rozsa Z. Zhidebekkyzy A. Bilan Y. Drahosova J.
2023LLC CPC Business Perspectives

Innovative Marketing
2023#19Issue 2170 - 183 pp.

This paper aims to quantify the impact of selected demographic, financial, and economic factors on the propensity to do business in the taxi sector of the sharing economy. The sample comprised 375 taxi drivers from the Czech Republic and Slovak Republic. Data were collected using the query method via a questionnaire in April 2022. The structure of the respondents is divided into shared taxi service providers (N = 294) and traditional taxi service providers (N = 69). The study selected 14 factors: demographic (4), financial (7), and economic (3). The SEM approach was applied to evaluate the hypotheses. Shared taxi providers have a stronger propensity to do business than traditional taxi drivers. Demographic characteristics of a traditional taxi driver are the most significant factors with a strong influence on the propensity to do business (βS = 0.525 > βT = 0.425). On the other hand, the financial and economic characteristics of shared taxi drivers strongly influence the propensity to do business (βT = 0.565 > βS = 0.212). The characteristics of the enterprise are on the verge of significance in relation to the tendency to do business with shared taxi drivers, as opposed to traditional taxi drivers. For traditional taxi drivers, there is a strong influence of the characteristics of the enterprise on the propensity to do business (βT = 0.476 > βS = 0.026). This study contributes to understanding how participating in sharing economy may stimulate the propensity to do business.

circular economy , ridesharing , SEM , shared taxi , sharing economy , taxi sector , tendency to do business , traditional taxi drivers

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Faculty of Social and Economic Relations, Alexander Dubcek University, Trencin, Slovakia
Higher School of Economics and Business, Al-Farabi Kazakh National University, Kazakhstan
Research Center for Sustainability and Competitiveness, Budapest Metropolitan University, Hungary, Academic and Research Institute of Business, Economics, and Management, Sumy State University, Ukraine
Faculty of Economics and Entrepreneurship, Pan-European University, Slovakia

Faculty of Social and Economic Relations
Higher School of Economics and Business
Research Center for Sustainability and Competitiveness
Faculty of Economics and Entrepreneurship

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