DIGITAL MARKETING INFLUENCE ON THE BUSINESS PERFORMANCE OF KAZAKHSTAN SMALL & MEDIUM ENTERPRISES (SMES)
МАРКЕТИНГТІҢ ҚАЗАҚСТАНДЫҚ ШОБ МЕКЕМЕЛЕРІНЕ БИЗНЕС-ТИІМДІЛІГІК ӘСЕРІН ЗЕРТТЕУ
ВЛИЯНИЕ ЦИФРОВОГО МАРКЕТИНГА НА БИЗНЕС-ЭФФЕКТИВНОСТЬ КАЗАХСТАНСКИХ ПРЕДПРИЯТИЙ МСБ
Potluri R.M. Kilaru M. Turarbekova K. Shevchik N.
2024Kazakh-British Technical University
Herald of the Kazakh British Technical UNiversity
2024#21Issue 4317 - 331 pp.
This study investigates the influence of digital marketing on the business performance of Kazakh Small and Medium-sized Enterprises (SMEs) managed by Muslims. The research employs a mixed-method approach, incorporating quantitative and qualitative data collection techniques. The findings reveal that social media marketing, search engine optimization (SEO), and email marketing are the most prevalent digital marketing practices adopted by Kazakh SMEs. However, challenges such as limited marketing budgets, difficulty measuring return on investment, and keeping up with trends hinder effective implementation. Despite these challenges, SMEs acknowledge the positive impact of digital marketing on their performance, reflected in areas like sales growth, customer acquisition, and brand awareness. The study concludes that digital marketing presents a powerful tool for Kazakh SMEs to enhance visibility, engage customers, and drive conversions, ultimately contributing to sustainable growth in the digital marketplace.
Business performance , Digital marketing , Digital marketing trends , Kazakhstan , SMEs , Technological innovation
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Kazakh-British Technical University, Almaty, Kazakhstan
Department of Humanities & Sciences, VNR Vignana Jyothi Institute of Engineering & Technology, Telangana, Hyderabad, India
Kazakh-British Technical University
Department of Humanities & Sciences
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026