When “branding” meets “building:” the consequences of nation branding on identity in Kyrgyzstan and Estonia
Polese A. Sheranova A.
2024Routledge
Journal of Baltic Studies
2024#55Issue 2435 - 457 pp.
Despite the growing attention to the everyday, nation-building literature has paid insufficient attention to the ways in which national identity is strengthened as a side effect of measures that are not initially conceived of as nation-building activities. This article examines contemporary examples of such non-traditional processes of nation-building by reviewing the unintended consequences of political measures not directly targeting identity construction. We focus on processes of identity construction in Kyrgyzstan and Estonia that have emerged as a side effect of nation branding. In both cases, the primary goal of the national government was not necessarily to boost national identity but rather to re-brand the country for international audiences. We argue, however, that these efforts at external image projection and change have also influenced the ways in which national identities are understood, perceived, and reproduced by domestic populations.
branding , Estonia , everyday , Identity , Kyrgyzstan
Text of the article Перейти на текст статьи
Dublin City University, School of Law and Government, Dublin, Ireland
Tashkent State University of Economics, Department of Finance and Business Analytics, Uzbekistan
Tallinn University, Institute of International Social Studies, Estonia
Al Farabi National University, Faculty of Philosophy and Political Science, Kazakhstan
Bishkek, Kyrgyzstan
Dublin City University
Tashkent State University of Economics
Tallinn University
Al Farabi National University
Bishkek
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026