RUSSIAN SOFT POWER IN KAZAKHSTAN


Paizova A. Chukubayey Y. Dadabayeva G. Mukhtarova K.
1 September 2025University of Saints Cyril and Methodius in Trnava - Faculty of Social Sciences

Slovak Journal of Political Sciences
2025#25Issue 1123 - 147 pp.

The objective of this study is to examine the various components of soft power employed by the Russian Federation in shaping inter-state relations with the Republic of Kazakhstan. This article explores methodologies for constructing state rankings through the soft power index, including the criteria underlying the formation of this index Utilizing statistical data from the USC Center on Public Diplomacy reports from the Foreign Policy Research Institutes Central Asia Initiative, and Brand Finance’s Global Soft Power data, the study assesses Kazakhstan’s and Russia’s standings in the overall ranking and compares the two countries based on key indicators of the soft power index. Evidence for this is provided by Russia’s significant visibility score, which is partly attributed to its inheritance of the Soviet Union’s legacy, whereas other post-Soviet states have lost such an opportunity. It is noted that despite the apparent efjectiveness of Russian soft power policy in Kazakhstan—evident in the legislative requirement for Russian language education and its use in state and local government bodies—the legislative formulations can be characterized as a form of soft resistance to soft power.

Central Asia , Cooperation programs , Cultural diplomacy , Foreign policy , Geopolitics

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Department of International Relations and World Economy, Al-Farabi Kazakh National University, Almaty, Kazakhstan
Department of International Relations, KIMEP University Kazakhstan Institute of Management, Economics, and Forecasting, Almaty, Kazakhstan

Department of International Relations and World Economy
Department of International Relations

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