Trust as a critical driver of customer loyalty in the pharmaceutical market: A study of Kazakhstan
Orazgaliyeva E. Abuzhalitova A. Sokhatskaya N. Smykova M. Kazybayeva A.
September 2024Elsevier B.V.
Regional Science Policy and Practice
2024#16Issue 9
The article focused on customer loyalty and examined the factors that influence end-users loyalty and attitudes towards domestic manufacturers. Factors such as price, quality, place, promotion, satisfaction, awareness, and trust were chosen to measure customer loyalty towards domestic medication manufacturers. The result of our study showed the role of trust as a critical driver of customer loyalty in the pharmaceutical market, with a specific focus on the case of Kazakhstan. Choosing appropriate marketing tools to increase trust and loyalty is crucial for both domestic medications and manufacturers. The research employed a quantitative method using a questionnaire, with 974 valid responses.
Consumer behavior , Customer loyalty , Customer trust , Marketing complex , Pharmaceutical marketing
Text of the article Перейти на текст статьи
Almaty Management University, Kazakhstan
Almaty Management University
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026