Developing a financial strategy in the context of an economic crisis
Розробка фінансової стратегії в умовах економічної кризи
Nussupekova A. Yerzhanov M. Yerzhanova A. Abilgaziyeva Z.
2024Uzhhorod National University
Scientific Herald of Uzhhorod University. Series Physics
2024Issue 552798 - 2804 pp.
Relevance. The crisis currently affecting global and domestic economies clearly demonstrates the inability and unwillingness of a large number of companies to respond effectively to external changes in market processes. The accelerating cyclical nature and regularity of financial and economic crises do not lessen the importance of international companies having to develop a financial strategy as one of the most important aspects of their overall strategy. Purpose. The goal of this article is to understand what actions companies can take to improve their market value and, consequently, capital value, in crises. It substantiates the importance of developing a financial strategy, analyses the financial performance of companies, as well as the actions and strategies undertaken by companies to maintain and improve business performance. Methodology. The authors used the structural and qualitative analyses and synthesis methods; expert evaluations, quantitative comparisons and extrapolation methods; special tools to forecast and plan economic growth; economic and mathematical modelling technology; software, calculations, analytical developments and statistical data. ResultsConclusions. The research results showed that аny flexible corporate transformation should focus on financial and economic management based on an analysis of the economic situation, which takes into account strategic objectives and establishes the degree of deviation that caused their results, as well as the possible impact of these deviations on financial performance. Any such analysis would consider “normal”, “pre-crisis” or “crisis” financial conditions. Thus, managers must take into account risk and other factors that determine the choice of a management decision. Copyright
anti-crisis management , corporate strategic management , financial management , financial stabilisation model , globalisation
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Turan University
Mardan Saparbayev Institute
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