The Development of Modern Aspects of the Culture in Business Communication
Nurlanovna S.K. Tolkyn K. Sovethanovna S.A. Sahito Z. Gulnara A. Aitbergenovna S.Z. Ashirovna K.G.
December 2025Redfame Publishing Inc.
Studies in Media and Communication
2025#13Issue 4121 - 134 pp.
The article is devoted to the consideration of the main aspects of business communication as one of the factors in increasing the performance of modern commercial organizations. The main purpose of the work is to determine the effectiveness of modern aspects of business communication culture. To achieve this goal, the experiment was carried out using questionnaire method, as well as V. Ryakhovsky’s test. As a result, the level of formation of communicative sociability of employees, the level of development of organizational and communicative qualities of personality, the level of development of communicative culture of employees before and after the experiment were established. The data showed that after the development of recommendations for the formation of corporate culture, communicative sociability of the participants of the experimental group reached a high level in 20 respondents; communicative culture - in 24 participants. The recommendations were thematic focus, clarity of thought, willingness to engage in a joint dialogue, time constraints, questioning, and detailing of information. It was found that mastering the standards of style, communication, speech determines the success of a persons career. The content of business communication depends on the needs of joint activities, including coordination of actions, as well as on the understanding and acceptance by each participant of the goals, objectives and details of organizational activities. Business communication strategies include such elements as bringing partners closer to the communicators opinion, persuading them to perform the actions and behaviour described by the communicator, and changing the partners point of view based on the communicators point of view. Thus, through this business exchange, partners can develop common interests, tastes, mutual understanding, objectively assess their own and other peoples abilities, as well as patience and shortcomings in relation to partners. The article reveals the main tasks of developing a culture of business communication in modern organizations, emphasizes the importance of culture and psychology of business communication, implements the development of organizational behaviour and organizational culture.
information society , innovative strategies , interpersonal relations , negotiation , organisational skills
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International Engineering Technological University, Almaty, Kazakhstan
Al-Farabi Kazakh National University, Almaty, Kazakhstan
Department of Education, Sukkur IBA University, Airport Road, Sindh, Sukkur, 65200, Pakistan
Philological Sciences of Al-Farabi Kazakh National University, Almaty, Kazakhstan
Philological Sciences of Abai Kazakh National Pedagogical University, Almaty, Kazakhstan
The Department of Al-Farabi Kazakh National University, Kazakhstan
International Engineering Technological University
Al-Farabi Kazakh National University
Department of Education
Philological Sciences of Al-Farabi Kazakh National University
Philological Sciences of Abai Kazakh National Pedagogical University
The Department of Al-Farabi Kazakh National University
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