Challenges and Approaches to Audiovisual Translation of Disney Cartoons into the Kazakh Language: An Analysis of Cultural Adaptation
Nurgaliyeva S. Zhumasheva A. Yelikpaev S. Kapassova B. Nygmetova B. Kairova M.
2024Hacettepe University
Eurasian Journal of Applied Linguistics
2024#10Issue 369 - 80 pp.
Animated films adapted for Kazakh-speaking audiences have served as a crucial cultural medium, not only of entertainment but also to develop the cognitive and linguistic capabilities of children. This study delves into examining how Disney cartoons are translated into Kazakh, in both audio and visual scripts, and what obstacles are faced in adapting linguistic aspects such as idiomatic phrases, music composition, character portrayal and overall adjustments to suit the local context and to resonate with the Kazakh culture. Two films, Moana and Brave were sampled for this study, to examine how text and visual components are synchronized, and how translation methods overcome the obstacles faced in adapting the content for different cultures. By using content analysis techniques, the animated content was examined for its subtleties and whether the audiovisual translation enhanced the adaptation processes of multimedia materials in Kazakhstan. The findings reveal that adaptation of animated movies paid full attention to cultural symbols and ensured alignment between text and visual components while also maintaining the emotional and thematic alignment between characters, and reinforcing Kazakh cultural heritage. It is hoped that this study would provide useful insights to the audiovisual translation experts to enhance the adaptation of multimedia content for audiences willing to explore the cultural elements and multimedia formats.
Audiovisual Translation , Disney Cartoons , Intercultural Communication , Kazakh Language , Subtitling
Text of the article Перейти на текст статьи
NJSC “Toraighyrov University”, Pavlodar, Kazakhstan
Pavlodar Pedagogical University named after Alkey Margulan, Pavlodar, Kazakhstan
NJSC “Toraighyrov University”
Pavlodar Pedagogical University named after Alkey Margulan
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026