Competitiveness of hotel, restaurant and tourism business: Factors and tools
MASHIKA H. KUDRINA O. NURGALIYEVA A. BERKOVA O. METIL T. NOVICHKOV V.
2021Editura Universitatii din Oradea
Geojournal of Tourism and Geosites
2021#36681 - 687 pp.
The aim is to find ways to ensure sustainable development and increase the hotel, restaurant, and tourism businesss competitiveness. The authors used the correlation-regression dependence of the number of tourists going abroad Y on the income of the population X and Fishers statistical criterion to check the models adequacy. Authors proposed the system for ensuring sustainable development and competitiveness of the hotel, restaurant and tourism business. The peculiarity of the proposed system is that it covers all aspects of sustainable development, includes multi-level governing bodies, integrable legal forms of organizations and science, making it possible to form interrelated elements of sustainable development and increase the competitiveness of the hotel and hotel industry, tourism in general. In years of political instability, the number of domestic tourists, with a positive upward trend, is falling sharply, despite rising incomes. Fishers statistical criterion indicates this models adequacy: An increase in income of the entire population of Ukraine by UAH 10 mln. would lead to the additional appearance of about 8 Ukrainian tourists travelling abroad. The coefficient of elasticity Ex (Y) = 0.9193 shows that an increase in the income of the entire population of Ukraine by 1% would increase the flow of Ukrainian tourists travelling abroad by about 0.9%. The article is devoted to the search for ways to increase the competitiveness of the hotel and restaurant and tourism business. The analysis showed that 2019 was a good year for the entire HRTB. However, the global pandemic COVID-19 in 2020 significantly affected this area: Border closures, cancellation of messages between countries, total quarantine, weekend quarantine and other prohibitions. Therefore, the search for a strategy to increase the competitiveness of HRTB facilities in 2020/2021 is the most relevant. The authors proposed a system for ensuring sustainable development and competitiveness of the HRTB. The system covers all aspects of sustainable development.
Competitiveness , COVID-19 , Hotel , Restaurant and tourism business (HRTB) , Restaurant and tourism organizational structure (HRTOS) , Sustainable development
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Uzhgorod National University, Department of Tourism, 3 Narodna Square, Uzhorod, Ukraine
Sumy State Makarenko Pedagogical University, Department of Business Economics and Administration, Sumy, Ukraine
Kazakh University of Technology and Business, Department of Management and Tourism, Nur-Sultan, Kazakhstan
Department of International Tourism and Country Studies, National Aviation University, Kyiv, Ukraine
Department of Business and Tourism Management, Izmail State University of Humanities, Izmail, Ukraine
Odessa National Academy of Food Technologies, Department of Hotel and Restaurant Business, Odesa, Ukraine
Uzhgorod National University
Sumy State Makarenko Pedagogical University
Kazakh University of Technology and Business
Department of International Tourism and Country Studies
Department of Business and Tourism Management
Odessa National Academy of Food Technologies
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