Sociolinguistic Analysis of Speech: How Speechwriters Create Persuasive Texts: Kazakh Speechwriter Abish Kekilbayev and American Speechwriter Jonathan Edward Favreau

Makhambetova A. Khabiyeva A. Rsaliyeva N. Ermekova A. Issayeva Z. Kembayeva A.
April 2025 Bilingual Publishing Group

Forum for Linguistic Studies
2025 #7 Issue 4 78 - 97 pp.

This research paper presents a sociolinguistic analysis of speeches, with a focus on the persuasive writing techniques used by speechwriters. It compares the approaches of Kazakh speechwriter Abish Kekilbayev and American speechwriter Jonathan Edward Favreau, examining their contributions to political communication and the shaping of public opinion. The aim of this study is to explore the linguistic strategies and stylistic devices employed by Kekilbayev and Favreau in crafting impactful speeches. Special emphasis is placed on how cultural and linguistic contexts shape the political leaders’ identities through their speech texts. The research methodology includes sociolinguistic speech analysis, comparison of linguistic features, and textual data analysis to identify both shared elements and unique aspects of the two speechwriters’ approaches. This study offers a fresh perspective on the importance of speechwriters’ expertise in shaping political discourse, highlighting their critical role in contemporary political communication. Furthermore, the paper investigates key elements of rhetorical effectiveness, emotional appeal, lexical richness, syntactic structures, ideological framing, and discourse strategies that enhance persuasive power and audience engagement. Through the analysis of linguistic tools such as metaphor, parallelism, and repetition, the paper shows how speechwriters construct narratives that resonate with their audiences. Additionally, the study takes into account the historical and socio-political contexts that influence their rhetoric, providing insight into how speechwriting evolves within different cultural and political settings.

Abish Kekilbayev , Jonathan Edward Favreau , Persuasive , Sociolinguistic , Speechwriters

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Al-Farabi Kazakh National University, Almaty, 050040, Kazakhstan
The Department of Lexicology, A. Baitursynuly Institute of Linguistics, Almaty, 050010, Kazakhstan
Terminology Center, A. Baitursynuly Institute of Linguistics, Almaty, 050010, Kazakhstan
Center for the Development of Languages, Zhangir Khan West Kazakhstan Аgrarian and Technical University, Uralsk, 090009, Kazakhstan
Department of Kazakh Philology, Khoja Akhmet Yassawi International Kazakh-Turkish University, Turkistan, 050063, Kazakhstan
Taraz Innovation Institute Named after Sh.Murtaza, Taraz, 080000, Kazakhstan

Al-Farabi Kazakh National University
The Department of Lexicology
Terminology Center
Center for the Development of Languages
Department of Kazakh Philology
Taraz Innovation Institute Named after Sh.Murtaza

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