Studying English Among Economics Students in the Context of Global Cross-Cultural Communication

Liu Z. Alzhanova A. Smailova A. Pavlovskaya O. Sakhno O.
2025 Immigrant Institutet

Journal of Intercultural Communication
2025 #25 Issue 2 250 - 265 pp.

The primary objective of any Business English course is to equip learners with the communicative competence required for professional environments. Accordingly, this study aimed to design and evaluate a technology-enhanced educational intervention to improve Business English proficiency among undergraduate economics students. Employing an action research methodology, the study was supported by post-tests, student surveys, and descriptive statistical analysis with qualitative contextual interpretation. The sample comprised 150 students from a university in China, divided into control and experimental groups. The experimental group participated in a year-long instructional program that integrated the CNBC Business News and Finance app and Business English Pod into the curriculum. Post-intervention results revealed significant improvements across all assessed language skills, with the most notable gains in writing, reading, and speaking. Statistical analysis confirmed that the differences between the experimental and control groups were highly significant (p < 0.01). Survey data further indicated strong student engagement and increased confidence in using Business English for professional purposes. These findings underscore the pedagogical value of incorporating authentic business content and digital tools to enhance ESP instruction and prepare students for communication in globalized economic contexts.

Business English; Cross-Cultural Communication , Educational Applications , English for Specific Purposes , Global Business Communication , Modern Technologies

Text of the article Перейти на текст статьи

College of Marxism, Beijing Institute of Technology, Beijing, China
Department of Foreign Languages, L.N. Gumilyov Eurasian National University, Kazakhstan
School of Law and Public Policy, NARXOZ, Kazakhstan
Department of Russian Language and Speech Communication, Kuban State Agrarian University, Russian Federation

College of Marxism
Department of Foreign Languages
School of Law and Public Policy
Department of Russian Language and Speech Communication

10 лет помогаем публиковать статьи Международный издатель

Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026