THE SILK ROAD AND BUSINESS COMMUNICATIONS IN THE ANCIENT EAST
Kudabay A.A. Mukanova G.K. Yanchuk V.A.
2021Editura Universitaria Craiova
Analele Universitatii din Craiova - Seria Istorie
2021#26Issue 27 - 17 pp.
In the modern world, which is striving for globalization and an increase in the number of means of communication, many researchers return to the history of the Great Silk Road as a means of transcontinental communication of peoples, countries, and economies. Since the end of the XX and at the beginning of the XXI century, new projects have been developed to restoration this path with the help of modern means and methods, in the context of understanding the new international economy. The relevance of the research is due to the need to turn to the beginning of the formation of this path, to its origins and understand how intercultural business communications were built in ancient times. The purpose of this study is to consider the process of establishing business ties between Ancient East countries. To determine the role of the participating countries, a historical and geographical approach was used. The chronological method is the leading research method of this problem, which allows us to trace the relationship between the causes and consequences of certain actions aimed at the construction and participation of countries in trade; the comparative, retrospective and analytical methods are also involved. These methods allow us to comprehensively consider how business ties were formed in the Ancient East. The article examines which peoples and empires were involved in the development of this ancient way, reveals what goals and methods were, and how the Great Silk Road influenced their development, both economically, culturally, and politically. In addition, the article reveals the role and participation of the peoples of modern Kazakhstan in the implementation of international trade in the Ancient East, and what prospects open up due to the development of new projects to restore this international communication. The study shows a comprehensive and chronological view of the formation of business communication in several countries involved in business relations in the region.
Business relations , Kazakhstan , The Ancient East , The Great Silk Road , Transnational trade
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Faculty of Journalism, Al-Farabi Kazakh National University, 71 al-Farabi Ave., Almaty, 050040, Kazakhstan
Department of Publishing, Editing and Design Art, Al-Farabi Kazakh National University, 71 al-Farabi Ave., Almaty, 050040, Kazakhstan
Faculty of Psychology, Belarusian State University, 4 Nezavisimosti Ave., Minsk, 220030, Belarus
Faculty of Journalism
Department of Publishing
Faculty of Psychology
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