Childrens exposure to television advertising of unhealthy foods and beverages across four countries of WHO European Region
Kontsevaya A.V. Imaeva A.E. Balanova Y.A. Breda J.J. Wickramasinghe K. Jewell J.M. Abdrakhmanova S. Polupanov A.G. Bagci Bosi T. Ergüder T. Drapkina O.M. Boyland E.J.
13 December 2023Cambridge University Press
Public Health Nutrition
2023#26S32 - S40 pp.
Objective: To compare the frequency and healthfulness of foods being advertised to children and adolescents in four countries of WHO European region. Design: Cross-sectional quantitative study, guided by an adapted version of the WHO protocol. All recorded food advertisements were categorised by categories and as either permitted or not permitted for advertising to children in accordance with WHO Regional Office for Europe Nutrient Profile Model. Settings: Four countries: Russia, Turkey, Kazakhstan and Kyrgyzstan Participants: TV channels most popular among children and adolescents Results: Analysis included 70 d of TV broadcasting for all channels, during which time there were 28 399 advertisements. The mean number of advertisements per hour varied from eleven in Turkey and Kazakhstan to eight and two in Russia and Kyrgyzstan. In all countries, the majority of the food and beverages advertised should not be permitted for advertising to children according to the WHO Nutrient Profile Model. The mean number of non-permitted food and beverage advertisements per hour was high in Turkey and Kazakhstan (8·8 and 8·5 ads) compared with Russia (5·1) and Kyrgyzstan (1·9). Turkey was the only country where nutritional information was fully available, and no values were missing that prevented coding for some product categories. Conclusions: Results revealed that children and adolescents in four countries are exposed to a considerable volume of food and beverage advertisements, including sugary products on broadcast television. As such, policymakers should consider protecting youth by developing regulations to restrict these marketing activities within media popular with children.
adolescents , advertising , children , Food and beverage marketing , television
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National Medical Research Center for Therapy and Preventive Medicine, The Ministry of Healthcare of the Russian Federation, Moscow, Russian Federation
National Medical Research Center for Therapy and Preventive Medicine, The Ministry of Healthcare of the Russian Federation, Department of Epidemiology of Chronic Non-Communicable Diseases, Moscow, Russian Federation
World Health Organization, Regional Office for Europe, Moscow, Russian Federation
World Health Organization, Regional Office for Europe, Copenhagen, Denmark
National Center of Public Health Under, Ministry of Health of the Republic of Kazakhstan, Nur-Sultan, Kazakhstan
National Center for Cardiology and Therapy Named after Academician Mirsaid Mirrakhimov Under, Ministry of Health of the Kyrgyz Republic, Bishkek, Kyrgyzstan
Hacettepe University, Department of Public Health, School of Medicine, Ankara, Turkey
World Health Organization, Country Office in Turkey, Ankara, Turkey
Department of Psychology, University of Liverpool, Liverpool, United Kingdom
National Medical Research Center for Therapy and Preventive Medicine
National Medical Research Center for Therapy and Preventive Medicine
World Health Organization
World Health Organization
National Center of Public Health Under
National Center for Cardiology and Therapy Named after Academician Mirsaid Mirrakhimov Under
Hacettepe University
World Health Organization
Department of Psychology
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