The Influence of the Cultural and Religious Factors on the Media


Khudarova A. Abdramanov Y. Tsvetkova M. Sokolovskiy K.
30 July 2024Florida Gulf Coast University

Journal of Ethnic and Cultural Studies
2024#11Issue 3115 - 139 pp.

The article is devoted to the study of quantitative characteristics of the influence of cultural and religious characteristics of individual civilizational (cultural) regions on the work of the media. The study was conducted with the help of media analytics experts selected according to strictly defined criteria, who, using the Delphi method, determined the number and characteristics of narratives in the most popular media of three regions-the United States, China and the Arab countries of the Middle East. In the course of numerous iterations, the criteria for identifying a narrative and its characteristics about the objectives of the study were empirically determined. The study reveals significant findings about distinct patterns of engagement with internal and external narratives within the three examined regions. Each region, driven by its unique cultural and historical attributes, strives to ensure sustainability and media antifragility through diverse approaches. The practical contribution of the study can be used in the analysis and organization of the work of international media, taking into account the cultural and civilizational characteristics of large audiences.

civilizational paradigm , journalism , media , professional ethics , propaganda

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Department of Polyclinic Therapy, Federal State Autonomous Educational Institution of Higher Education I.M. Sechenov First Moscow State Medical University of the Ministry of Health of the Russian Federation (Sechenov University), Moscow, Russian Federation
Humanitarian School of International University of Tourism and Hospitality, Turkestan, Kazakhstan
Faculty of Journalism and Mass Communication of Sofia University, Sofia, Bulgaria
Department of General Subjects, Humanitarian and Technical Academy, Kokshetau, Kazakhstan

Department of Polyclinic Therapy
Humanitarian School of International University of Tourism and Hospitality
Faculty of Journalism and Mass Communication of Sofia University
Department of General Subjects

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