Foresight of tourism in kazakhstan: Experience economy
Kenzhebekov N. Zhailauov Y. Velinov E. Petrenko Y. Denisov I.
March 2021MDPI AG
Information (Switzerland)
2021#12Issue 3
The paper sheds a light on the interconnections between touristic sector development and regional development in Kazakhstan. The paper covers analysis of the current competitiveness of the touristic destinations in Kazakhstan. Based on qualitative and quantitative research, the study shows that there is a huge need for a transformation in marketing communications tools in order to increase the competitiveness and image of Kazakhstani tourism. The study provides potential scenarios and solutions to increase touristic attractiveness, which would lead to enticing more investors and increase tourism capacity and potential. Also, the paper provides insights in ecotourism and the regional economy by outlining the older and newer managerial and governmental approaches in supporting the entire tourism sector in Kazakhstan.
Experience economy , Kazakhstan , Marketing communications , Touristic sector
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Department of Tourism and Restaurant Business, Karaganda Economic University of Kazpotrebsoyuz, Karaganda, 100009, Kazakhstan
«Rational Solution» LLP, Karaganda, 100009, Kazakhstan
Department of Economics and Entrepreneurship, Karaganda Economic University of Kazpotrebsoyuz, Karaganda, 100009, Kazakhstan
Department of Management and Marketing, Skoda Auto University, 1457 Na Karmeli, Mladá Boleslav, 293 01, Czech Republic
Department of Business, RISEBA University of Applied Sciences, Riga, LV-1048, Latvia
Academic Department of Management Theory and Business Technologies, Plekhanov Russian University of Economics, Stremyanny Lane 36, Moscow, 117997, Russian Federation
Department of Public Administration and Personnel Policy, Moscow Metropolitan Governance Yury Luzhkov University, st. Sretenka, 28, Moscow, 107045, Russian Federation
Department of Tourism and Restaurant Business
«Rational Solution» LLP
Department of Economics and Entrepreneurship
Department of Management and Marketing
Department of Business
Academic Department of Management Theory and Business Technologies
Department of Public Administration and Personnel Policy
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