Development of Entrepreneurial Activity Using the Integration of Human Capital and Green Technologies to Optimize the Sustainable Development of the Territories
Karshalova A. Akpanov A. Tleubayeva S. Belgibayev A. Makhmudov A. Atchabarova A. Zholayeva M.
7 October 2024Qubahan
Qubahan Academic Journal
2024#4Issue 4306 - 317 pp.
The development of the tourism sector faces serious challenges, which are related to its environmental transformation, digitalization, and integration of new technologies, as well as competitiveness. Tourists behavior is also changing. The future demand for tourism is likely to be driven by growing environmental awareness, increased use of digital services and new technologies, a shift towards a more personalized travel experience, and ensuring well-being and better engagement with local communities and culture. Meeting the requirements of the modern tourism industry is a problem not only for the Republic of Kazakhstan but also for other countries that strive for sustainable development of the tourism sector. The purpose of the study is to identify ways to develop entrepreneurial activity by integrating human capital and green technologies to optimize the sustainable development of the tourism sector. The paper examines the basic theoretical concepts of the essence and forms of sustainable tourism and presents the concept of the integration of human capital and green technologies to achieve the principles of sustainable development. Based on an expert survey, strengths, weaknesses, opportunities, and threats analysis, and statistical methods, the main ways of promotion and development of sustainable tourism, as well as measures to integrate human capital and green technologies into entrepreneurial activities in the tourism sector in the East Kazakhstan Region, have been identified. The authors have concluded that the introduction of green technologies and the integration of human capital with them provide new standards for the quality of tourist services while preserving the natural resources of the region.
Agricultural territories , Benefits , Business , Ecology , Natural Resources , Real Estate
Text of the article Перейти на текст статьи
Business School, Kazakh-British Technical University, Almaty, 050000, Kazakhstan
Department of Finance, Turan University, Almaty, 050013, Kazakhstan
Institute of Education, University of Reading, Reading, Berkshire, RG6 6AH, United Kingdom
Higher School of Economics and Management, Al-Farabi Kazakh National University, Almaty, 050040, Kazakhstan
Department of Economics and Management, West Kazakhstan Innovation and Technological University, Uralsk, 090000, Kazakhstan
School of Economics and Legal Technologies and Services, Eurasian Technological University, Almaty, 050038, Kazakhstan
Department of Accounting and Analysis, L.N. Gumilyov Eurasian National University, Astana, 010000, Kazakhstan
Business School
Department of Finance
Institute of Education
Higher School of Economics and Management
Department of Economics and Management
School of Economics and Legal Technologies and Services
Department of Accounting and Analysis
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026