Commercialization of conventional and sustainability-oriented innovations: A comparative systematic literature review
Kalmakova D. Bilan Y. Zhidebekkyzy A. Sagiyeva R.
19 March 2021LLC CPC Business Perspectives
Problems and Perspectives in Management
2021#19Issue 1340 - 353 pp.
Innovations play an important role in achieving competitiveness and long-term economic growth at all levels of the economic hierarchy. More recently, the role of sustainability-oriented innovation in achieving economic growth has become equally important. However, there is a scientific debate about the possibility of effective commercialization of sustainability-oriented innovations. The existence of such scientific debate, as well as the absence of citation-based systematic literature reviews, became a prerequisite for conducting a comparative literature review of research on the effective commercialization of conventional and sustainability-oriented innovations. The purpose of the study is to conduct a comparative review and analysis of research on the commercialization efficiency of conventional and sustainability-oriented innovations. The analysis was conducted on the basis of a citation-based systematic literature review method. The results show that sustainable innovation research is more focused on the relationship between commercialization and firm performance. In the field of conventional innovations, research trends have shifted from studying the impact of technology transfer office (TTO) size, staffing, compensation practices to how strategic factors affect the efficiency of commercialization. In the area of sustainability-oriented innovation, the issues of the strategic orientation impact cause the most sustained interest, while managerial concerns and the stringency of environmental regulations have been actively explored in the past few years. It was revealed that the commercialization efficiency of sustainability-oriented innovations is characterized by so called sustainability-oriented criteria. A distinctive output criterion for commercialization efficiency of sustainability-oriented innovation is the improvement of the firms image. In addition, content analysis identified possible research directions to be investigated.
Commercialization efficiency , Comparative review , Content analysis , Innovation management , Input-output approach , Sustainable innovation
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Al-Farabi Kazakh National University, Higher School of Economics and Business, Kazakhstan
Tomas Bata University in Zlin, Czech Republic
Al-Farabi Kazakh National University
Tomas Bata University in Zlin
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