STUDY OF THE PROBLEMS AND PROSPECTS OF SMALL TOURISM BUSINESS DEVELOPMENT IN THE CITY OF ALMATY

Issakov Y. Kamelkhan G. Imanbekova B. Zhoya K. Zheldibayev A. Molzhigitova D. Dávid L.D.
2023 Editura Universitatii din Oradea

Geojournal of Tourism and Geosites
2023 #46 Issue 1 293 - 303 pp.

This study is based on an understanding of the state of development of small tourism businesses in Almaty, one of the oldest settlements located along the Great Silk Road. The aim of the study was to obtain accurate data on the current state of development of small tourism businesses in Almaty and to identify problems and prospects. In the course of the research, 655 questionnaire responses from business owners and managers meeting the selection criteria were selected and rigorously monitored over a period of 3 months. As a result of the study, the most important problems of small tourism businesses in Almaty were identified, which include: 75.7% of respondents lacked knowledge about tourism activities; 53.6% of entrepreneurs do not conclude contracts with employees; 82% of business representatives do not have marketing plans; and, as a consequence, inability to obtain loans from banks; and the consequences of the war in Ukraine. However, we also saw some positive trends in the survey: the willingness of respondents to overcome the consequences and the crisis of the covid pandemic-19; motivation to develop their own business; 28.7% of young entrepreneurs; 74.7% of individual entrepreneurs invest in small tourism businesses. Thus, this study is an auxiliary tool for solving the problem of sustainable development of tourism infrastructure of Almaty, service activities, problems arising in small tourism business.

Almaty City , Kazakhstan , problems and prospects , Small tourism businesses

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Abai Kazakh National Pedagogical University, Institute of Natural Sciences and Geography, Department of Geography and Ecology, Almaty, Kazakhstan
Al-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Department of UNESCO chair for Sustainable, Almaty, Kazakhstan
Al-Farabi Kazakh National University, Department of Geography, Faculty of Geography and Environmental Sciences, Land Management and Cadastre, Almaty, Kazakhstan
Almaty Technological University, Faculty of Economics and Business, Department of Tourism and Service, Almaty, Kazakhstan
John von Neumann University, Faculty of Economics and Business, Kecskemét, Hungary
Hungarian University of Agriculture and Life Sciences, Institute of Rural Development and Sustainable Economy, Gödöllő, Hungary

Abai Kazakh National Pedagogical University
Al-Farabi Kazakh National University
Al-Farabi Kazakh National University
Almaty Technological University
John von Neumann University
Hungarian University of Agriculture and Life Sciences

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