DIGITAL TRANSFORMATION RESHAPING TOURISM EDUCATION: INVESTIGATING THE INFLUENCE OF MOOCS ON TEACHING TOURISM FUNDAMENTALS AND LOCAL LORE


Issakov Y. Aktymbayeva B. Artemyev A. Kubessova G. Abdreyeva S. Surina A. Tuyebekova Z. El Archi Y. Benbba B. Dávid L.D.
2023Editura Universitatii din Oradea

Geojournal of Tourism and Geosites
2023#49Issue 31015 - 1026 pp.

With the rapid development of new innovative technologies in the education system, massive open online courses (MOOCs) have begun to appear. It is very important to evaluate the effectiveness of MOOC in teaching the basics of tourism and local lore to students of the educational program in Geography. Therefore, the purpose of this study was to investigate the effectiveness of teaching the discipline Fundamentals of organising and conducting tourism and local lore activities to students of the Geography educational programme of higher education institutions (universities) in Kazakhstan through MOOC. In the study, the elective subject Fundamentals of organising and conducting tourism and local lore activities was taught through MOOC on the Eduardo platform. The study consisted of two phases, with 14 students from the Kazakh National Womens Teacher Training University (KNWTTU) as the control group and 19 students from the Astana International University (AIU) as the experimental group. As a result, at the first stage, KNWTTU and AIU students were approximately at the same level. In the second formative stage, students in the control group remained at the initial level, while students in the experimental group showed a high level. In the first phase, the experimental group scored 10.5% high, 15.8% medium and 73.7% low; after MOOC training, 31.6% high, 47.4% medium and 21% low. Thus, the use of MOOC in the formation of tourism and local lore competence of future geography teachers contributes to the improvement of students knowledge and understanding of their native land and the formation of tourism and local lore skills.

digital transformation , Kazakhstan , local lore , Moocs , tourism education , training

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Abai Kazakh National Pedagogical University, Institute of Natural Sciences and Geography, Department of Geography and Ecology, Almaty, Kazakhstan
Al-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan
K. Zhubanov Aktobe Regional University, Faculty of History, Aktobe, Kazakhstan
Al-Farabi Kazakh Hational University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan
Almaty Management University, School of Hospitality and Tourism, Almaty, Kazakhstan
Almaty Technological University, Faculty of Economics and Business, Department of Tourism and Service, Almaty, Kazakhstan
National School of Business and Management of Tangier, Abdelmalek Essaâdi University, Morocco
John von Neumann University, Faculty of Economics and Business, Kecskemét, Hungary
Hungarian University of Agriculture and Life Sciences, Institute of Rural Development and Sustainable Economy, Gödöllő, Hungary

Abai Kazakh National Pedagogical University
Al-Farabi Kazakh National University
K. Zhubanov Aktobe Regional University
Al-Farabi Kazakh Hational University
Almaty Management University
Almaty Technological University
National School of Business and Management of Tangier
John von Neumann University
Hungarian University of Agriculture and Life Sciences

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