From personal convictions to collective action: Predicting employees’ pro-environmental behaviors in public and private spheres
Haldorai K. Kim W.G. Mussina K. Li J.J.
September 2024Elsevier Ltd
International Journal of Hospitality Management
2024#122
Promoting changes in human behavior is crucial for mitigating and reducing environmental damage. While there is much research focused on private-sphere or generalized pro-environmental behavior, there is a relative dearth of research explicitly examining public-sphere pro-environmental behavior from a collective action perspective. In response to the mixed empirical results from previous applications of the value-belief-norm model in organizational contexts, this study explores the full value-belief-norm model, taking into account public-sphere and private-sphere pro-environmental behaviors. A sample of 504 hospitality industry employees in Kazakhstan and 515 hospitality industry employees in the United States participated in this study. The results indicate a hierarchical relationship between values, beliefs, and behaviors and confirm that values indirectly influence pro-environmental behaviors through belief variables. The findings suggest that these beliefs play vital roles in translating values into actionable behaviors. Theoretical and practical implications are provided.
Environmental activism , Environmental non-activism , Private-sphere behavior , Pro-environmental behavior , Public-sphere behavior , Value-belief-norm model
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International Center for Hospitality Research & Development, Dedman College of Hospitality, Florida State University, 288 Champions Way, UCB 4117, P.O. Box 3062541, Tallahassee, 32306, FL, United States
International Center for Hospitality Research & Development, Dedman College of Hospitality, Florida State University, 288 Champions Way, UCB 4115, P.O. Box 3062541, Tallahassee, 32306, FL, United States
L.N. Gumilyov Eurasian National University, Tourism Department, Kazhymukan street, 11, ELB, office 607, Astana, 010000, Kazakhstan
School of Tourism Management, South China Normal University, Higher Education Mega Center, Guangzhou, 510006, China
Faculty of International Tourism and Management, City University of Macau, Taipa, Macao
International Center for Hospitality Research & Development
International Center for Hospitality Research & Development
L.N. Gumilyov Eurasian National University
School of Tourism Management
Faculty of International Tourism and Management
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