THE ROLE OF KNOWLEDGE STRUCTURES IN RECONFIGURING RURAL TOURISM IN RESPONSE TO THE COVID-19 PANDEMIC: AN EXPLORATORY STUDY OF RURAL TOURISM IN ITALY AND KAZAKHSTAN


Grandi S. Macdonald S. Tankibayeva A.
2022Editura Universitatii din Oradea

Geojournal of Tourism and Geosites
2022#41Issue 2555 - 563 pp.

The aim of this paper is to analyze changes in the notion and role of rural tourism provoked by the COVID-19 pandemic. The paper examines how rural tourism in the pandemic year 2020 has accommodated human needs for well-being: which touristic resources have been mobilized and what knowledge structures have contributed to mobilization of touristic resources. The authors use a qualitative multimethod approach to develop insights about the impact of the COVID-19 pandemic on changing roles played by rural tourism in Italy and Kazakhstan. The theoretical novelty of the research is that it conceptualizes tourism resource mobilization strategies as a result of the historical and emerging knowledge structures. It was found that while both geographical and ethno-cultural resources form the basis for rural tourism development, knowledge structures play a critical role in setting both the interpretative and institutional frames defining rural tourism forms and directions of development.

Italy , Kazakhstan , pandemic , resilience , rural tourism , sustainable tourism

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University of Bologna, Department of Statistical Science «P. Fortunati», Bologna, Italy
University of Northampton, Faculty of Business and Law, Northampton, United Kingdom
Al-Farabi Kazakh National University, Department of Recreational Geography and Tourism, Almaty, Kazakhstan

University of Bologna
University of Northampton
Al-Farabi Kazakh National University

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