Solving Tourism Management Challenges by Means of Mobile Augmented Reality Applications
Ghandour A. Kintonova A. Demidchik N. Sverdlikova E.
2021IGI Global
International Journal of Web-Based Learning and Teaching Technologies
2021#16Issue 6
The purpose of the present article was to examine the use of mobile augmented reality technologies in the process of planning and organizing tourist activities. The analysis of the attitude of TUI Showrooms clients and managers of Russian travel agencies to the application of immersive technologies in travel consulting unveiled several possibilities for the practical use of mobile augmented reality applications in the travel business. The study concludes with the opinion that stimulation of the clients interest in the historical and cultural context of the tour by providing additional argumentation and high-quality information on the marketing proposal in a new, unusual manner forms the cultural, epistemic, and educational values of augmented reality, necessary in sales, personnel training, and interaction with business partners.
Immersive technologies in tourism , Interactive sales offices , Mobile augmented reality applications , Tour operator , Travel agency activities
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Al Ain University, United Arab Emirates
L.N. Gumilyov Eurasian National University, Kazakhstan
Lomonosov Moscow State University, Russian Federation
Al Ain University
L.N. Gumilyov Eurasian National University
Lomonosov Moscow State University
10 лет помогаем публиковать статьи Международный издатель
Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026