Qualitative assessment of the development of creative industries in emerging countries: The case of Kazakhstan

Doszhan R. Nussyupayeva A. Baimakhambetova G. Ashirbekova L. Bilan Y.
2022 LLC CPC Business Perspectives

Problems and Perspectives in Management
2022 #20 Issue 3 350 - 361 pp.

The creative industries sector is snowballing, and many developing countries see it as a tool for national and local development. Given the regional specificity, political narratives adopted in developed countries may not apply in economies under transition. This paper aims to evaluate the current state of creative business in emerging countries such as Kazakhstan. Adopting the design of a qualitative method, 34 semi-structured interviews were conducted with entrepreneurs and owners of small and medium-sized businesses in Kazakhstan’s creative industries. The Nvivo 10 qualitative data analysis software was used for processing the data. The interviews help to understand better the factors affecting the development of the creative industry. In general, results indicate insufficient support from government agencies, lack of accessible resources to support entrepreneurs (65% of respondents used their capital, while 17% of them were forced to apply for loans from a bank), information availability, and skills shortage. Shortage of skills is also related to the creative brain drain in Kazakhstan. One of the main problems is access to materials and technology since most of the resources are foreign-made and imported.

creative economy , emerging economy , Kazakhstan , qualitative analysis , semi-structured interview

Text of the article Перейти на текст статьи

Higher School of Economics and Business, Al-Farabi Kazakh National University, Kazakhstan
Kazakh National Conservatory, Kazakhstan
Alexander Dubcek University in Trencin, Slovakia
Sumy State University, Ukraine

Higher School of Economics and Business
Kazakh National Conservatory
Alexander Dubcek University in Trencin
Sumy State University

10 лет помогаем публиковать статьи Международный издатель

Книга Публикация научной статьи Волощук 2026 Book Publication of a scientific article 2026