Soft power tools in Central Asia: towards a closer relationship with France
Dikanbayeva A.M. Sarybayev M.S.
March 2024Palgrave Macmillan
French Politics
2024#22Issue 164 - 81 pp.
Currently, France and the Central Asian countries are not limited to cooperation solely in the field of trading fossil fuels. For the further development of relations between their peoples, it is also necessary to give special attention to close cooperation in the fields of culture and education. This article analyses the primary sources of Frances soft power in the Central Asian Republics while providing data on its position in the world rankings of states with the greatest soft influence. The authors present tables containing statistical data illustrating the extent of French language education and the promotion of culture and education in Central Asia, which are key elements of French soft power in the region. The study also identifies the most efficient and economical approaches for implementing soft power, especially under difficult epidemiological circumstances presented by COVID-19, via cultural and educational programmes. Therefore, in the present circumstances, these areas of collaboration should be deemed as means of preserving Frances advantageous connection with the region. Correspondingly, the study highlights the factors that positively impact Frances interest in the countries, alongside noteworthy cultural and educational collaborative undertakings in the current period.
Central Asia , Coronavirus , Culture , Education , France , French language , Soft power
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Department of International Relations and World Economy, Al-Farabi Kazakh National University, 71 Al-Farabi Ave., Almaty, 050040, Kazakhstan
Satbayev University, 22a Satpaev Str., Almaty, 050013, Kazakhstan
Department of International Relations and World Economy
Satbayev University
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