The Voice of Social and Mass Media in Transforming Political Appointees’ Reputations: Cases from Kazakhstan

Bokayev B. Nauryzbek M. Baktiyarova G. Balmanova A.
2022 Innovation Journal

Innovation Journal
2022 #27 Issue 2

This article analyzes the role of social networks and the media in the formation of the reputations of political civil servants in Kazakhstan, and how the reputations subsequently affect their political careers. By using mass media content analysis and case studies of political civil servants, the authors demonstrate the importance of social networks and the media in the formation of a positive or negative image of political appointees, and the significant influence of these images on their career success. The study shows that social networks and mass media are an innovation in solving the issue of creating a favorable image of public servants, just as they are in the issue of motivating public servants to be committed to ethical principles and self-control.

Civil service , Innovation , Mass media , Reputation of civil servants , Social networks , Transformation

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All of Academy of Public Administration under the President of the Republic of Kazakhstan, 33a Abay Avenue, Astana, 010000, Kazakhstan

All of Academy of Public Administration under the President of the Republic of Kazakhstan

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