Development of Marketing Tools to Raise Funds for Green Projects. Experience of the Republic of Kazakhstan
Bokayev Z. Kaishatayeva A. Dzhulamanov T. Aisin M. Maukenova A.
Summer 2023ASERS Publishing House
Journal of Environmental Management and Tourism
2023#14Issue 3689 - 697 pp.
The large-scale implementation of climate protection projects, the latest resource-saving and environmentally friendly technologies, and ecological construction measures for the green growth of national economies requires sound financial backing. The mobilization of financial resources for investment and innovation in the environmental area is currently carried out through increased operational activity on the part of banking institutions to stimulate the implementation of green projects along the principles of environmental and socially responsible financing. The development of the green investment market entails the emergence of new innovative marketing services, green investment marketing, which raises the need to develop the respective theoretical and methodological provisions of its use. The study demonstrates that the primary goals of green investment marketing are: the popularization and promotion of green investment among potential stakeholders to attract additional funds for the implementation of measures to achieve the indicative sustainable development goals; the provision of stakeholders with reliable, complete, up-to-date, and credible marketing information on green financial market trends, the structure and dynamics of demand for green investments, and the priorities of corporate and private investors; the development of an effective set of marketing communications to ensure the targeted promotion of green investments.
green brand , green image , green investment marketing , green investments , green marketing , stakeholders , sustainable development
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Alikhan Bokeikhan University, Kazakhstan
International Informatization, Academy Kazakhstan Academy of Natural Sciences National Academy of Higher School of Kazakhstan, Kazakhstan
A.Baitursynov Kostanay Regional University, Kazakhstan
Kazakh National Medical University named after S.D. Asfendiyarov, Kazakhstan
Alikhan Bokeikhan University
International Informatization
A.Baitursynov Kostanay Regional University
Kazakh National Medical University named after S.D. Asfendiyarov
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