PERCEPTION OF POLAND’S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES
Bógdał-Brzezińska A. Wendt J.A. Khan A.A. Agybetova R. Cantürk E. Uulu K.N. Toktorova R.A.
2023Editura Universitatii din Oradea
Geojournal of Tourism and Geosites
2023#50Issue 41286 - 1292 pp.
The aim of the undertaken research is to determine the knowledge of future specialists in tourism geography, tourist values and the tourist brand of Poland. A research hypothesis was also established according to which, the influence of Europeanization in the Russian-Soviet version, may influence greater knowledge about Poland. The work uses the classic method of survey research in the social sciences with the use of a standardized questionnaire. The study involved students of tourism and geography from universities in Astana (35), Bishkek (32) and Karabük (43). The results of the research allow us to define the awareness of Poland as a tourist brand as moderately good in Astana, weaker in Bishkek, and poor in Karabük. The largest number of correct answers concerned the capital of Poland and well-known Poles (Copernicus, John Paul II, Chopin), and among athletes, footballers (Lewandowski) and ski jumpers (Stoch, Małysz). The fewest correct answers concerned Poland’s tourist attractions. In the perception of the students participating in the study, Poland is one of the countries of Central Europe that are attractive in terms of tourism. It can also be concluded that the influence of the heritage of Russian Europeanization on students’ knowledge of Europe is still visible.
Kazakhstan , Kyrgyzstan , nation branding , Poland , tourist brand , tourist values , Türkiye
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University of Warsaw, Faculty of Political Science and International Studies, Warsaw, Poland
University of Gdańsk, Faculty of Social Sciences, Institute of Socio-Economic Geography and Spatial Management, Gdańsk, Poland
Karabük University, Faculty of Letters, Department of Geography, Demir Celik Campus, Karabük, Turkey
L.N. Gumilyov Eurasian National University, Economic Faculty, Astana, Kazakhstan
Dokuz Eylül University, Institute of Educational Sciences, Department of Turkish and Social Sciences, Geography Teaching Ph.D. Program, İzmir, Turkey
Kyrgyz National University of J. Balasagyn, Faculty of Geography, Ecology and Tourism, Department of Tourism and Recreational Geography, Bishkek, Kyrgyzstan
Kyrgyz National University of J. Balasagyn, Faculty of Geography, Ecology and Tourism, Department of Physical Geography, Bishkek, Kyrgyzstan
University of Warsaw
University of Gdańsk
Karabük University
L.N. Gumilyov Eurasian National University
Dokuz Eylül University
Kyrgyz National University of J. Balasagyn
Kyrgyz National University of J. Balasagyn
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